Lowe in China – A relatively new entity
Lowe is an agency with a different point of view. Unlike other agencies talks about advertising vision, holistic integration, trademarked process etc, we start from a different place to get to a better answer – A problem biased thinking. We think all big ideas require a big problem and a big problem always require really big idea, which need more than creative solutions. That’s why we called ourselves – The high value idea company.
Under the global lighthouse system, Lowe HK works closely with Lowe China so to leverage on the strong network support. We also have wide spectrum of client from regional base to local base, plus a passionate team that always strive for the best.
We like building powerful ideas that engage the many not the few. Using laser-like analysis of the core problem and brilliant insight into contemporary culture, we create enduring ideas that change behaviour on and offline.
It’s the greatest service we can offer a client, creating an enduring popular idea that solves a business problem, crosses channels and can work across borders.
We call our ability to shape and share engaging ideas Populist Creativity.
We have an abundance of talent in our network, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing
and more. We’re also proud of our great diversity and local cultural knowledge.
But every client is different, so rather than you fit us, we fit you. We hand pick the most relevant talent from around the globe to create bespoke teams or ‘Idea Communities’. Supported by contemporary communications, they collaborate seamlessly to transform our clients’ businesses.
Lowe Profero is our global digital network with lead locations in the UK, US, China, Singapore and Australia.
Lowe Counsel is Lowe and Partners’ cultural insight and marketing analysis consultancy.
Lowe Open is a new kind of shopper agency. By combining shopper understanding, retail knowledge and digital expertise, we serve shoppers’ needs with ideas and solutions in any media.
ICC Lowe Healthcare humanises healthcare brands. It is a global healthcare network providing professional and consumer advertising, media education, digital communications and medical PR.